Travel Sado & Niigata

With seasonal scenery, gourmet cuisine, and intergenerational cultural heritage, Sado City and Niigata City set the stage for a journey full of wonder and discoveries enriched by blessings from the Sea of Japan.

Sado Island, the largest of those in the Sea of Japan, has a harmonious blend of history and culture, set amidst abundant natural beauty and rich customs. Traditional performing arts such as Onidaiko, or Ondeko (deity mask dance), and the folk song Sado Okesa, continue to thrive to this day. While toki (Japanese crested ibises) soar above, you can witness unique landscapes where people live in harmony with nature. Since Sado Gold Mine became a World Cultural Heritage site in 2024, the island has been attracting even more attention.

In contrast, Niigata City, a government ordinance-designated city, is one of Japan's major municipalities. It offers the mixed charms of a historic port town and a modern metropolis, inviting you to explore urban attractions such as shopping, events and night views.

Together, Sado Island and Niigata City offer the wonders of World Cultural Heritage, the atmosphere of a port town, and exceptional gastronomy. Embark on an unforgettable journey that can only be found here!

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